My Wish List



Música para ninar suicidas

A obra de Mário Bortolotto tem sido associada à violência desde que ele foi baleado em um assalto na Praça Roosevelt, ano passado. Não deveria. Música para Ninar Dinossauros representa muito melhor o seu universo: três quarentões passando em revista o que foi feito de seus sonhos de juventude (as cenas se alternam entre passado e presente).

Música para Ninar Dinossauros - Espaço Parlapatões (96 lug.). Pça. Franklin Roosevelt, 158, Centro, 3258-4449.  Sáb., 21h; dom., 20h. 60 min.

Escrito por Mateus Tavares da Silva Cozer às 18h44
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original equipment manufacturer model

Vizio became the largest-selling brand of LCD televisions in the US when its founder, a Taiwanese entrepreneur in Irvine, California,
negotiated a distribution contract with retailer Costco and an assembly agreement with one of his
old friends in Taiwan to make TVs from the same generic parts used by Sony, Samsung, and
other well-known brands. With only six employees initially and little need for physical facilities,
Vizio rapidly achieved a 22% US market share by undercutting the major brands on price.

Escrito por Mateus Tavares da Silva Cozer às 16h09
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The Real Time Web

The cost of creating, sharing and distributing data in real time has become essentially zero, leading to an explosion of user generated content. Currently, every minute,

  • 500,000 pieces of content are shared on Facebook,
  • 70,000 links are clicked,
  • 25,000 messages are created on Twitter,
  • 1,000 blog posts go live, and
  • 20 hours of video are uploaded to YouTube.

How do we monetize?
The most common business models are

  1. Ads
    Fueled the internet economy in the web 1.0 era; web site owners want people to stay on their sites as long as possible. We measure metrics such as: ad views, ad clicks, conversion rates (the higher the better).
  2. Sell goods
    Selling stuff as web retailers like
    amazon, zappos do. In this case, it is no longer clear whether we want people to stay in our page as long as possible or if we should just give them what they are looking for.
  3. Versioning / subscription
    A good example would be dating sites. Our goal is to get a lot of visitors/members, so we can get a lot of inventory. For monetization, one can e.g. set up two versions of the site, of which only one is free to the user. The free version serves to build up the inventory, the paid version is for differentiated services, like sending unlimited messages or unlimited photo uploads etc.
  4. One time payment
    Example: game downloads. A one time payment makes you owner of the software, i.e. provides you with a lifetime of service.
  5. Virtual Currency
    Users need some virtual currency to progress in a game or to perform desired actions. In order to get virtual currency, they have to pay actual money or go through offers/surveys that pay real money.
  6. Virtual goods
    Novel way to make money: virtual gifts consist of items existing (only) in a virtual world, i.e. bits are exchanged. The items may have social capital value, aesthetic or functional value. They may or may not be paired with an offline equivalent, e.g. a 99 cents virtual rose bouquet corresponding to $30 in reality.
  7. Lead gen
    Creation or generation of prospective consumer interest or inquiry into a business' products or services, aimed at increasing total sales of the business.
  8. Information products
    A way to leverage information or data we own in order to make money. In the most general case, this concept is called "FreeMium" - sometimes it is free, paid under premium version. Chris Anderson's
    LongTail article has an interesting story about the concept. It is a classic case about offering free shaver in order to make people buy the blade (Gillette model). Another case is Google: users are offered free services while the money is obtained from someone else (e.g. people buying ads). Understanding who the agents are, who is willing to pay, what the incentives are, and lining the incentives are key aspects here.
  9. White labels
    Create a product that other company can put their brand on. The company pay for the product or service provided
  10. Access to data
    Example: API provider companies like, providing scalable on-demand infrastructure as building blocks for other companies. Clients include for instance linkedin, trulia, netflix etc.
  11. Ecosystem
    Example: A platform, in this case called appstore, allowgin users to buy and download applications that were developed by third party developers (most notable:
    iPhone's app store). The constituents of this ecosystem are the software vendors, software developers, open source collectives, individuals, organizations and companies.


Escrito por Mateus Tavares da Silva Cozer às 17h56
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O Segredo dos Seus Olhos


No filme El Secreto de Sus Ojos, Darín interpreta Benjamín Espósito. O tema que ele escolhe para o seu livro é o caso criminal que mais marcou a sua carreira no Tribunal Penal de Buenos Aires. Para ordenar as ideias, ele revê o homicídio que investigou em 1974 e termina repensando as decisões feitas no passado.

Recently retired Benjamin (Darin), a former criminal-court employee, has decided to write a novel based on a rape and murder that occurred 20 years ago -- a crime he believes has never been solved. He shares his intentions with judge Irene (Soledad Villamil), for whom he has long carried a secret torch.



Escrito por Mateus Tavares da Silva Cozer às 15h52
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Apple e o iPad

Escrito por Mateus Tavares da Silva Cozer às 18h18
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Booz Best Business Books 2009

David Wessel
In Fed We Trust: Ben Bernanke’s War on the Great Panic
(Crown Business, 2009)

Mark Zandi
Financial Shock: Global Panic and Government Bailouts — How We Got Here and What Must Be Done to Fix It
(2nd ed., FT Press, 2009)

John B. Taylor
Getting Off Track: How Government Actions and Interventions Caused, Prolonged, and Worsened the Financial Crisis
(Hoover Institution Press, 2009)

Gillian Tett
Fool’s Gold: How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Wall Street Greed and Unleashed a Catastrophe
(Free Press, 2009)

William D. Cohan
House of Cards: A Tale of Hubris and Wretched Excess on Wall Street
(Doubleday, 2009)

Richard A. Posner
A Failure of Capitalism: The Crisis of ’08 and the Descent into Depression
(Harvard University Press, 2009)

Gerald F. Davis
Managed by the Markets: How Finance Re-Shaped America
(Oxford University Press, 2009)

Kenneth Hopper and William Hopper
The Puritan Gift: Reclaiming the American Dream amidst Global Financial Chaos
(revised ed., I.B. Tauris, 2009)

Warren Bennis, Daniel Goleman, and James O’Toole, with Patricia Ward Biederman
Transparency: How Leaders Create a Culture of Candor
(Jossey-Bass, 2008)

Edgar H. Schein
Helping: How to Offer, Give, and Receive Help
(Berrett-Koehler, 2009)

Alan Deutschman
Walk the Walk: The #1 Rule for Real Leaders
(Portfolio, 2009)

C. Julia Huang
Charisma and Compassion: Cheng Yen and the Buddhist Tzu Chi Movement
(Harvard University Press, 2009)

Mark Blaxill and Ralph Eckardt
The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
(Portfolio, 2009)

David J. Teece
Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth
(Oxford University Press, 2009)

Malcolm S. Salter
Innovation Corrupted: The Origins and Legacy of Enron’s Collapse
(Harvard University Press, 2008)

Ben Simpfendorfer
The New Silk Road: How a Rising Arab World Is Turning Away from the West and Rediscovering China
(Palgrave Macmillan, 2009)

Nandan Nilekani
Imagining India: The Idea of a Renewed Nation
(Penguin Press, 2009)

Nirmalya Kumar, with Pradipta K. Mohapatra and Suj Chandrasekhar
India’s Global Powerhouses: How They Are Taking On the World
(Harvard Business Press, 2009)

Ian Bremmer and Preston Keat
The Fat Tail: The Power of Political Knowledge for Strategic Investing
(Oxford University Press, 2009)

Robert P. Smith, with Peter Zheutlin
Riches among the Ruins: Adventures in the Dark Corners of the Global Economy
(AMACOM, 2009)

Geoff Colvin
The Upside of the Downturn: Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath
(Portfolio, 2009)

Henry Mintzberg
(Berrett-Koehler, 2009)

John C. Bogle
Enough: True Measures of Money, Business, and Life
(Wiley, 2008)

George Friedman
The Next 100 Years: A Forecast for the 21st Century
(Doubleday, 2009)

Shel Israel
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
(Portfolio, 2009)

Lawrence Lessig
Remix: Making Art and Commerce Thrive in the Hybrid Economy
(Penguin, 2008)

Lawrence Lessig
Remix: Making Art and Commerce Thrive in the Hybrid Economy
(Penguin, 2008)


Escrito por Mateus Tavares da Silva Cozer às 16h45
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And perhaps that is the biggest danger facing Brazil: hubris.

  • Through numerous case studies of successful and failed leaders, Leaders, Fools and Impostors furthers a better understanding of the leader-follower dynamic, and gives leaders the means to transform themselves.
  • Hubris and the fool: humor as a balance of power.



Escrito por Mateus Tavares da Silva Cozer às 16h11
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Oliver Williamson




O engenheiro Oliver Williamson ganhou o prêmio Nobel de economia. Williamson é filho da tradição do MIT e de Carnegie Mellon, onde foi aluno de Herbert Simon. Seu livro sobre as Instituições Econômicas do Capitalismo define firmas, mercados e relações contratuais como instrumentos para analisar os custos de transação. Williamson segue os passos de Ronald Coase e Douglass North com o seu programa de mercados e hierarquias.






Escrito por Mateus Tavares da Silva Cozer às 17h04
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Andreas Weigend

Marketing now has access to highly granular data, including the physical location of an individual, as well as their click, search, social networking, and detailed buying habits. In addition to the passive and private parsing of prior purchase patterns, however, people now proactively and publicly post their personal preferences: data has become "social."


Escrito por Mateus Tavares da Silva Cozer às 09h56
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Harry e Sally


Leonard acaba de tentar suicídio de novo, sem sucesso. Na volta para casa, a câmera o acompanha atravessando, da direita para a esquerda, o corredor cheio de fotos de família do apartamento de seus pais. Fica claro já nesse começo de Amantes (Two Lovers, 2008) que Leonard, interpretado por Joaquin Phoenix, carrega nas costas o peso do mundo. 


A cidade de Nova York é o cenário de outro filme, When Harry Meets Sally, A mudança de geração entre estes dois filmes é marcante. Depois de encontros e desencontros, o final do filme destaca o casamento feliz de Hary e Sally, Billy Crystal e Meg Ryan, O triângulo entre Joaquin Phoenix, Gwyneth Paltrow, Vinessa Shaw, está presente na obra de Isaac B. Singer,

Escrito por Mateus Tavares da Silva Cozer às 08h35
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Xangai - Nanjing road

China's largest city languished for 30 years as the Chinese economy was closed to outside influence, and the country went through the political turmoil of the cultural revolution.

All this was dramatically changed when the country opened up its markets to the West in the 1980s, and Shanghai was given the green light to "get rich".

In the last 15 years, the city has been transformed into a glittering metropolis of 21 million people, with more skyscrapers than New York and a public transport system that will soon overtake London's in size.



Escrito por Mateus Tavares da Silva Cozer às 08h58
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Perito Moreno

Escrito por Mateus Tavares da Silva Cozer às 22h06
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Não se paga necessariamente o preço da platitude quando se adota o estilo ligeiro e sedutor da escrita. O texto de Loïc Wacquant apresenta uma novidade, patente já no subtítulo. Nele, o observador que descreve se insere ele próprio como objeto e sujeito da observação. As notas etnográficas são, ao mesmo tempo, as de um antropólogo em trabalho de campo e as de um aprendiz de boxeador.


Livro: WACQUANT, Loïc. 2002. Corpo e Alma  Notas Etnográficas de um Aprendiz de Boxe. Rio de Janeiro: Relume Dumará. 294 pp.

Origem: An invitation to reflexive sociology, Pierre Bourdieu.


Ps.: terminei de escrever a tese de doutorado. Ufa.  

Escrito por Mateus Tavares da Silva Cozer às 14h03
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Livros para empreendedores


Three Entrepreneurial Books To Read Before You Turn 21


The Yiddish Policemen's Union


The Amazing Adventures of Kavalier & Clay



Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics

Eric Beinhocker is a senior fellow at the McKinsey Global Institute (MGI), McKinsey & Company's economics research arm, where he leads research on economic, management, and public policy issues.



Escrito por Mateus Tavares da Silva Cozer às 19h31
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Reforma Política

Apresentação de Sugestão de Projeto de Lei de Reforma Política


Data: 12 de agosto de 2009


Local: Plenário 3 - Anexo II da Câmara dos Deputados


Organizações da sociedade civil que integram a Frente Parlamentar pela Reforma Política com Participação Popular apresentarão à Comissão de Legislação Participativa, em audiência pública, Sugestão de Projeto de Lei de Reforma Política.

O texto é de autoria do Instituto de Estudos Socioeconômicos – INESC.

Escrito por Mateus Tavares da Silva Cozer às 14h27
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Meu perfil
BRASIL, Sudeste, SAO PAULO, VILA MARIANA, Homem, de 26 a 35 anos, Portuguese, English, Livros, Cinema e vídeo